VP of Membership Sales

Nemacolin Woodlands Resort   Farmington, PA   Full-time
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The Vice President of Membership Sales is accountable for leading membership sales and retention, for The Woodlands Club at Nemacolin. The areas of focus include prospecting and lead generation of members, member retention, recruitment, selection, and training of the department. The SDM is responsible for motivating, leading, and growing a membership sales team. The position reports to the Vice President of Sales & Marketing.

Essential Responsibilities:

  • Responsible for developing and implementing lead generation, retention, and marketing strategies for Woodlands Club at Nemacolin
  • Responsible for generating enough prospect inventory to support the Club’s sales plan and the maintenance of prospect database in accordance with Nemacolin standards
  • Verify that all membership tiers have compelling and relevant programming and communication strategy for driving increased sales and retention
  • Development and approval of Club pricing strategies, membership offerings, and new member and sponsor incentives
  • Develop and implement training for membership sales team and provide leadership to improve overall financial performance
  • Creation and Maintenance of standard letter program to Members
  • Create an environment that leverages team synergies and produces a proactive culture
  • Provide acknowledgment and recognition to inspire the continual improvement of a Membership sales team
  • Utilize a measurement system to effectively analyze and manage company performance for membership sales and retention
  • Responsible for the communication of performance and key strategies to Senior Leadership Team
  • Analyzing sales and retention trends to identify areas of opportunities for adjustment
  • Oversight of Membership events and programming


  • Bachelor’s degree
  • Minimum 5 years' of sales management and membership acquisition experience in Luxury Hotels, Resorts, and/or World-Class Golf Clubs.
  • Strategic thinker and ability to analyze trends
  • Private Club/Membership experience preferred
  • Passion for providing high-quality Member service and commitment to exceeding expectations
  • Outstanding written, verbal, and interpersonal communication skills
  • Strong creativity, attention to detail, and organizational skills
  • Ability to plan and manage at both strategic and operational levels
  • Strong technical literacy, including CRM and Microsoft Office
  • 50% travel required

Additional Responsibilities:

  • Promote the Club nationally and to the local community by attending Member functions, sponsoring events, and representing the Nemacolin Woodlands Club within organizations
  • Maintain communication with peers by attending weekly department head and sales meetings
  • Recommend and develop new member programs and services
  • Manage the membership application approval process
  • Manage the prospect database in sufficient detail to support tier level activities
  • Implement and support all company initiatives and programs as requested


Ideal candidates will be high energy, focused leader who are detail-oriented, extremely organized. Experience in sales for the private club industry or other luxury resorts with a proven track record of success is required.  Integrity, knowledge, and execution with a truly unique gift of closing the deal.  Having a focused mindset of service towards your member.

This job is no longer available.

Nemacolin Woodlands Resort

Farmington, PA